Frames Unlimited

The Frames Unlimited story begins in 1971 at a Grand Rapids, Michigan variety store owned by Dorothy Zimdar. As big box stores slowly moved into town, Dorothy began to notice a shift in the marketplace and saw that their dime store model was fading away. However, she also noticed something peculiar; that the framing selection in their stores continued to thrive. These circumstances ultimately led to the conversion of her store into the first ever Frames Unlimited frame shop. Dorothy’s retail experience, outstanding customer service, product selection, value knowledge and unshakable integrity became the business’s cornerstone.

And the timing was perfect. Preceding the Internet era, Frames Unlimited offered an unheard of custom framing experience to the delight of local residents. Just two years later in 1973, the second Frames Unlimited opened in Kalamazoo, and the rest is history.